The streets of Paris were recently treated to the invigorating ‘Isikuti’ beat, as dancers from the Bomas of Kenya performed during the launch of Kenya House. This vibrant cultural display took place on July 27, 2024, amidst the ongoing Paris Olympics, marking a significant moment for Kenya as it showcases its rich heritage, culture, and investment opportunities to the world.
Culture Principal Secretary Ummi Bashir, who joined the dancers at the launch, highlighted the significance of the event. “The Olympics present an important platform for Kenya to strategically position and promote its prime strengths as a dynamic nation with much more to offer beyond sports,” she said. The Kenya House, located close to the Hotel de Ville, the starting point for the men’s and women’s marathon races, is designed to captivate visitors and sports fans alike, offering a unique glimpse into Kenya’s cultural wealth.
The opening ceremony of the Paris 2024 Olympics was a grand affair, featuring performances by renowned artists such as French-Malian singer Aya Nakamura and American pop star Lady Gaga. However, the launch of Kenya House added a distinctive touch to the celebrations, with the rhythmic beats and vibrant movements of the ‘Isikuti’ dancers drawing significant attention.
Hospitality houses like Kenya House serve as central hubs during the Olympics, providing a space for athletes, coaches, families, sponsors, and dignitaries to relax, connect, and celebrate victories. Sports Principal Secretary Peter Tum emphasized the importance of this initiative. “Kenya House is a one-stop shop aimed at compelling the millions of visitors to discover Kenya’s potential and also experience why Kenya is the home of champions,” Tum noted. He expressed confidence that the networks established through Kenya House would transcend far beyond the Olympics, enhancing Kenya’s attractiveness to both visitors and investors.
One of the highlights at Kenya House is the display of the “Turkana Boy,” the nearly complete skeleton of a youth who lived 1.5 to 1.6 million years ago. This significant archaeological find has earned Kenya the title “Home of Human Origins,” and visitors are encouraged to see this remarkable exhibit firsthand.
Kenya Tourism Board CEO June Chepkemei remarked on the board’s strategy to leverage the Olympics to boost tourism. “We are delighted to unveil Kenya House in Paris, a place where you can experience the magic of Kenya – the Home of Champions, a land teeming with talent, unlimited opportunities, and unforgettable experiences,” Chepkemei said. She invited everyone to “dive into the rich tapestry of our human origins and celebrate the essence of Kenya.”
Kenya’s Ambassador to France, Betty Cherwon, acknowledged the role of sports in strengthening Kenya-France relations and the instrumental efforts of the embassy in setting up Kenya House. Located at the Gallerie Joseph building on 5 rue Saint Merri, Kenya House is set to host ‘Diaspora Day’ on Sunday, focusing on the Kenyan diaspora community.
As the world gathers in Paris for the Olympics, Kenya seizes the opportunity to affirm its place among the global community. Through Kenya House, the nation not only celebrates its athletic prowess but also showcases its rich cultural heritage and immense potential as a dynamic and attractive destination. The rhythmic ‘Isikuti’ sounds echoing through the streets of Paris symbolize the vibrant spirit of Kenya, inviting the world to explore and experience the magic of this extraordinary land.